?Fans expect brands to take initiative and showcase progress. Fans value sponsors who support social causes they support.

?A Nielsen study suggested, despite the increased focus on societal issues around the world, only 9% of people strongly agree that the measures big brands are taking around pertinent issues are improving the connection between brands and fans

?Studies suggest purpose-driven campaigns could help bolster short-term sales by 50%. In the longer term, purpose-driven campaigns can deliver a 1.2x-3x growth in sales.

?This is a massive opportunity being missed by brands! We are happy to connect with brands exploring the route.

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