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Sponsorships in football – fan loyalty data facts

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Sponsorships in football – fan loyalty data facts

?Appeal of sports sponsorship, especially in football, has been consistently growing which has seen many more brands open to it.

?Even in an era of endless distractions, viewers are paying attention to sports sponsorships.

?As per a Nielsen study:

?67% of football fans think brands are more appealing when they participate in sports sponsorships.

?56% of football fans are likely to inform themselves about brands that sponsor sporting events

?59% of football fans would pick a sponsor’s product over a rival’s if price and quality were the same

?Sports marketing cannot be neglected in this day and age

#sports #sportsbiz #sportsbusiness #sportsmarketing #sportssponsorship #sponsorship #marketing #brands #fans #fanloyalty #football #footballbusiness

“Trust in advertising” study

?Nielsen conducted a “Trust in advertising study” and it found that while people trust recommendations from people they know more than any other influence factor (89%), brand sponsorships in sports are the next highest (81%).

?Athlete influencers are not too far behind either as globally, 71% of consumers either completely or somewhat trust ads and opinions from influencers about brands and products, which is notably higher than channels like online banners, mobile ads, search engine ads and
SMS messages.

?If sports isn’t in your marketing mix yet, as, you are behind in the race already.

#sports #sportsbiz #sportsbusiness #sportsmarketing #marketing #brand #branding #advertising #influencers #influencermarketing #sportssponsorship #sponsorship #people Nielsen

Visa and Crypto.com collaboration for FIFA WC

?Interesting case of 2 brands collaborating to activate their sponsorships.

?Visa and Crypto.com have joined hands ahead of the FIFA World Cup Qatar 2022 to bring NFT art to the tournament.

?Visa Masters of Movement auction on Crypto.com features NFTs inspired by iconic goals scored by five legendary footballers, with all auction proceeds benefitting UK charity Street Child United

?Fans can create their own personalized digital art on a digital pitch at FIFA Fan Festival™ in Doha, Qatar

#sports #sportsbiz #sportsbusiness #sportssponsorship #sponsorship #partnership #nft #fifa #fifaworldcupqatar2022 #activation #brand #sportsmarketing #marketing #fans #fan

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