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Economics behind the FIFA World Cup Qatar 2022


Economics behind the FIFA World Cup Qatar 2022

Economics behind the FIFA World Cup:

⚽️FIFA managed to sell out all sponsorship packages for the FIFA World Cup Qatar 2022

?FIFA onboards seven FIFA Partners and seven FIFA World Cup global sponsors, while there are regional supporters as well in each of FIFA’s five regions – Europe, Asia-Pacific, MENA, North America and South America., which have also been contracted for the FIFA World Cup Qatar 2022

?As a result of the four years of commercial agreements related to the Qatar 2022 World Cup, FIFA saw record revenues of $7.5 billion

?The four-year (2019-22) income linked to the 2022 World Cup is $1 billion more than the previous commercial cycle linked to the 2018 World Cup in Russia

⚽️?The revenue is made up from 5 key components- Media Rights (56%), Sponsorship (29%), Hospitality rights and ticket sales, licensing rights and other revenue and income amount

?FIFA’s cash reserves will increase despite the COVID-19 outbreak to nearly $2.5 billion

?Thanks to a new financial plan for women’s soccer and the expanded 2026 World, revenues are anticipated to surpass the $10 billion mark over the next four years.

#sports #sportsbiz #sportsbusiness #sportssponsorship #sportsmarketing #partnerships #revenue #commercial #hospitality #ticket #sales #media #qatar #fifa #fifaworldcup #fifaworldcupqatar2022 #economics

NIKE transition to to Web3

?Nike is a great example of how a brand can plan transition to Web3.

?In December 2021, Nike acquired RTFKT for a sum thought to be in excess of $1 billion. RTFKT was founded in 2020, started out creating virtual footwear and clothing.

?Nike utilised their expertise to launch a range of digital collectibles, and has already made $185 million off of NFTs from primary and secondary market.

?Nike Inc. is now opening an online store and trading platform for virtual sneakers with the metaverse in mind.

?.SWOOSH is a web3-enabled platform that champions athletes and serves the future of sport by creating a new, inclusive digital community and experience and a home for Nike virtual creations.

?.SWOOSH will allow Nike Members to learn about, collect and eventually help co-create virtual creations, which are typically interactive digital objects such as virtual shoes or jerseys.

#sports #sportsbiz #sportsbusiness #community #digital #experience #community #web3 #digitalcollectibles #brand #future #metaverse #merchandising #virtualmerchandise #sneakers

Sports business growth in ME region

Dubai Sports Council recently announced that the sports sector’s contribution to Dubai’s economy exceeded Dhs9 billion in 2021.

?  Contribution of sports to UAE’s GDP rose to 2.3%. ?  The sector supports the creation of 105,000 job opportunities, accounting for 3.8% of the total employment in Dubai. ?  Strong government support, push for active lifestyle, and commercial maturity have enabled the emirate to consolidate its position as the world’s preferred hub for sports. ?  Incidentally, Middle East is seeing rapid growth in sports with the region aggressively pushing for the sector, and is expected to be among the fastest growing sports markets.

We, at WinsUnited are incredibly excited to start our journey in the region and are passionate about delivering your next success story!

#success #sportsbusiness #uae #sports #middleeast #sportsbiz #jobopportunities #markets #dubai #economy

Image source: Arabian Business

Lionel Messi to invest in Sports, Media and Technology globally

?Top athletes turning into investors is a trend now, and rightly so.
Sports careers are small and the millions that they earn as salaries and sponsorship money need to be put to use to secure the future.

?By investing early in their careers they can lay the foundation for their future interests. Investing in tech or brands is much more exciting than buying second homes, cars or art for a rising number of players.

?The latest in the list is Lionel Messi, who is creating a holding company to invest in sports, media and technology globally.

#sports #sportsbiz #sportsbusiness #investment #tech #future #investing #money #careers #sportstech #technology

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