If a sports property activates and retains fans while also monetizing its activity, it will be able to turn supporters into long-term assets. The FLTV (Fan Lifetime Value) can only be optimized if a long-term fan strategy exists.

Our model is broken into four steps with clear objectives. We believe in a research-based approach with specific attention to partnerships, innovative design and professional client management.

Aside from designing strategic activities, we believe resource allocation, communication strategies and cultural engagement from leadership are key to enabling optimal ROI. With a strong foundation, sports properties can start capitalizing on new technology.