?Nielsen conducted a “Trust in advertising study” and it found that while people trust recommendations from people they know more than any other influence factor (89%), brand sponsorships in sports are the next highest (81%).

?Athlete influencers are not too far behind either as globally, 71% of consumers either completely or somewhat trust ads and opinions from influencers about brands and products, which is notably higher than channels like online banners, mobile ads, search engine ads and
SMS messages.

?If sports isn’t in your marketing mix yet, as, you are behind in the race already.

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