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World cup 2022

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World cup 2022

Posted on by domagoj@winsunited

⚽️?Football unites the world and what better stage than a FIFA World Cup to send out some important messages, though, many might find it ironic given the controversies surrounding the World Cup.

?FIFA has teamed up with United Nations agencies- UNESCO, World Food Programme and World Health Organization to amplify messages in relation to promoting health, unity and non-discrimination to the billions of worldwide viewers across multiple channels.

??? Each round of matches will be associated with its own dedicated campaign designed to maximise reach and impact with messaging opportunities presented via captains’ armbands during matches, supporting content being displayed on LED screens and on giant screens and on flags in the stadiums, amplification on FIFA’s digital platforms and through media, stakeholders, and other public activities.

?List of Campaigns:
? Group stage, round one: #FootballUnitesTheWorld
?Group stage, round two: #SaveThePlanet
?Group stage, round three: #ProtectChildren #ShareTheMeal
?Round of 16: #EducationForAll #FootballForSchools
?Quarter-finals: #NoDiscrimination
?Semi-finals: #BeActive #BringTheMoves
?Third-place and Final: Football Is Joy, Passion, Hope, Love and Peace #FootballUnitesTheWorld

#sports #football #digital #health #messaging #campaigns #content #fifa #worldcup #fifaworldcup2022 #fifaworldcupqatar2022 #media #sportsevents #sportsmedia #causemarketing #causes #support

#NotWomensFootball campaign

Posted on by domagoj@winsunited

⚽️#NotWomensFootball -A powerful campaign from Volkswagen AG, amplifying the voice of equality for women.

?The campaign highlights that both men and women play football equally and intends to dispel the myths surrounding women’s football.

?Using the hashtag #NotWomensJuggling, the campaign will encourage female users to showcase their juggling prowess on social media.

?A series of polls dispelling stereotypes regarding women’s football, such as rule changes or smaller fields, will also be included in the content.

?We feel the campaign has the potential to have a high impact in the Middle East region. We would be looking to create similar, high impact campaigns as we continue to work with rights holders and brands in the region.

What are your thoughts on the campaign?

#sports #sportsbiz #sportsbusiness #football #womenempowerment #equality #content #socialmedia #campaign #sportsmarketing #sportspartnership #middleeast

Meta partnership with International Cricket Council (ICC)

Posted on by domagoj@winsunited

? Meta announced its partnership with the International Cricket Council (ICC) to show users the best moments from the ICC T20 World Cup Australia on Reels.

?Fans will be able to access match highlights and in-play clips as well as engage and create Reels with exclusive augmented reality (AR) effects and a fan anthem to support their favourite teams.

?Short form video content has been a big hit. The proliferation of content across platforms has also sparked increased consumption of
additional sports content—both related to and not related to live matches

?As per a Nielsen report, the demand for content related to a live event (match announcements, highlights, recap videos, etc.) is almost as high as it is for digitally delivered events themselves.

?Non-live sports content has the power to attract new audiences to sports as well, particularly for Gen Z and platform like TikTok has done a great job with it, associating with a number of different sports properties across sports.

#sports #sportsbiz #sportsbusiness #content #reels #highlights #event #augmentedreality #fans #fanengagement #socialmedia Meta #video

Social media strategy

Posted on by domagoj@winsunited

? When putting together a social media strategy, it is crucial for leagues, teams, brands, and athletes to know whom they are targeting with what piece of content, and what’s the right platform for it.

?⚽️Data comes in handy here! As per a report on football fans by, Instagram is the #1 social platform for 16-24s, while Facebook still leads the way for all other age groups.
TikTok‘s numbers are growing, probably due to its numerous partnerships with leading football tournaments , but is still lagging, though it is fairly consistent across age groups.

#sports #sportsbiz #sportsbusiness #football #footballfans #fans #socialmedia #data #strategy #socialmedi #instagram #facebook #tiktok #content #partnerships

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