⚽️?Football unites the world and what better stage than a FIFA World Cup to send out some important messages, though, many might find it ironic given the controversies surrounding the World Cup.
?FIFA has teamed up with United Nations agencies- UNESCO, World Food Programme and World Health Organization to amplify messages in relation to promoting health, unity and non-discrimination to the billions of worldwide viewers across multiple channels.
??? Each round of matches will be associated with its own dedicated campaign designed to maximise reach and impact with messaging opportunities presented via captains’ armbands during matches, supporting content being displayed on LED screens and on giant screens and on flags in the stadiums, amplification on FIFA’s digital platforms and through media, stakeholders, and other public activities.
?List of Campaigns:
? Group stage, round one: #FootballUnitesTheWorld
?Group stage, round two: #SaveThePlanet
?Group stage, round three: #ProtectChildren #ShareTheMeal
?Round of 16: #EducationForAll #FootballForSchools
?Quarter-finals: #NoDiscrimination
?Semi-finals: #BeActive #BringTheMoves
?Third-place and Final: Football Is Joy, Passion, Hope, Love and Peace #FootballUnitesTheWorld
#sports #football #digital #health #messaging #campaigns #content #fifa #worldcup #fifaworldcup2022 #fifaworldcupqatar2022 #media #sportsevents #sportsmedia #causemarketing #causes #support
