?Appeal of sports sponsorship, especially in football, has been consistently growing which has seen many more brands open to it.
?Even in an era of endless distractions, viewers are paying attention to sports sponsorships.
?As per a Nielsen study:
?67% of football fans think brands are more appealing when they participate in sports sponsorships.
?56% of football fans are likely to inform themselves about brands that sponsor sporting events
?59% of football fans would pick a sponsor’s product over a rival’s if price and quality were the same
?Sports marketing cannot be neglected in this day and age
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