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NFL – The world’s most profitable sports league

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NFL – The world’s most profitable sports league

Posted on by domagoj@winsunited

?The NFL is the world’s most profitable sports league, bringing in an expected $20 billion in revenue this year alone.

?But tackle football participation is on a decline of over 40% over the past few years.

?The physical style of play is attractive but has its consequences. Over 300 NFL players have been diagnosed with Chronic Traumatic Encephalopathy (CET) and the league have had to pay nearly $1 billion in concussion settlements.

? So how is the NFL tackling this? ?? The answer is flag football. Flag football is a variant of American football where, instead of tackling players to the ground, the defensive team must remove a flag or flag belt from the ball carrier to end a down ??The NFL is now investing millions in flag football each year. – It is less physical and safer – It is easier to play – It is cheaper – It has more chances of going global

? NFL is slowly pushing for an Olympic charter with flag football as they intend to reach 50mn international fans.

What do you make of this move?

Source: Huddle Up

#sports #sportsbiz #sportsbusiness #football #americanfootball #flagfootball #investing #future #fans #commercial

Meta partnership with International Cricket Council (ICC)

Posted on by domagoj@winsunited

? Meta announced its partnership with the International Cricket Council (ICC) to show users the best moments from the ICC T20 World Cup Australia on Reels.

?Fans will be able to access match highlights and in-play clips as well as engage and create Reels with exclusive augmented reality (AR) effects and a fan anthem to support their favourite teams.

?Short form video content has been a big hit. The proliferation of content across platforms has also sparked increased consumption of
additional sports content—both related to and not related to live matches

?As per a Nielsen report, the demand for content related to a live event (match announcements, highlights, recap videos, etc.) is almost as high as it is for digitally delivered events themselves.

?Non-live sports content has the power to attract new audiences to sports as well, particularly for Gen Z and platform like TikTok has done a great job with it, associating with a number of different sports properties across sports.

#sports #sportsbiz #sportsbusiness #content #reels #highlights #event #augmentedreality #fans #fanengagement #socialmedia Meta #video

Social media strategy

Posted on by domagoj@winsunited

? When putting together a social media strategy, it is crucial for leagues, teams, brands, and athletes to know whom they are targeting with what piece of content, and what’s the right platform for it.

?⚽️Data comes in handy here! As per a report on football fans by, Instagram is the #1 social platform for 16-24s, while Facebook still leads the way for all other age groups.
TikTok‘s numbers are growing, probably due to its numerous partnerships with leading football tournaments , but is still lagging, though it is fairly consistent across age groups.

#sports #sportsbiz #sportsbusiness #football #footballfans #fans #socialmedia #data #strategy #socialmedi #instagram #facebook #tiktok #content #partnerships

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