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Sponsorships in football – fan loyalty data facts

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Sponsorships in football – fan loyalty data facts

?Appeal of sports sponsorship, especially in football, has been consistently growing which has seen many more brands open to it.

?Even in an era of endless distractions, viewers are paying attention to sports sponsorships.

?As per a Nielsen study:

?67% of football fans think brands are more appealing when they participate in sports sponsorships.

?56% of football fans are likely to inform themselves about brands that sponsor sporting events

?59% of football fans would pick a sponsor’s product over a rival’s if price and quality were the same

?Sports marketing cannot be neglected in this day and age

#sports #sportsbiz #sportsbusiness #sportsmarketing #sportssponsorship #sponsorship #marketing #brands #fans #fanloyalty #football #footballbusiness

Sports marketing campaign – Swiss telecom Sunrise GMBH – Roger Federer

?One of the best sports marketing campaigns lately

? The Swiss telephone operator Sunrise GmbH paid tribute to its ambassador Roger Federer… by temporarily renaming its network!

How brilliant is this!!

#sports #sportsbiz #sportsbusiness #sportsmarketing #campaign #marketing #rogerfederer #network #brand #switzerland #marketing #brandambassador #brandcampaign #sponsorship #sportssponsorship #sunrise

Visa and Crypto.com collaboration for FIFA WC

?Interesting case of 2 brands collaborating to activate their sponsorships.

?Visa and Crypto.com have joined hands ahead of the FIFA World Cup Qatar 2022 to bring NFT art to the tournament.

?Visa Masters of Movement auction on Crypto.com features NFTs inspired by iconic goals scored by five legendary footballers, with all auction proceeds benefitting UK charity Street Child United

?Fans can create their own personalized digital art on a digital pitch at FIFA Fan Festival™ in Doha, Qatar

#sports #sportsbiz #sportsbusiness #sportssponsorship #sponsorship #partnership #nft #fifa #fifaworldcupqatar2022 #activation #brand #sportsmarketing #marketing #fans #fan

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