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Stadium 974 – Qatar WC2022


Stadium 974 – Qatar WC2022

?Stadium 974, which was constructed from 974 shipping containers and represents the nation’s international dialing code, will now be demolished following the hosting of the final game planned there on Monday, between Brazil and South Korea

?It is only going to be dismantled to bring it back to life again, albeit, in another location. The stadium is going to be donated to countries that couldn’t afford to build their own stadiums.

?It is the first-ever FIFA compliant stadium that can be fully dismantled and re-purposed post-event. This includes the ability to build numerous smaller stadiums out of the same materials or to rebuild the stadium in a different site with the same seating capacity.

?Interestingly, this is the only stadium in use for the FIFA World Cup Qatar 2022 without air conditioning. It is naturally ventilated and doesn’t need one.

?The stadium is referred to as Qatar’s beacon of sustainability. Stadium 974 highlights the sustainable and legacy aspects of Qatar 2022.

#sports #sportsbiz #sportsbusiness #stadium #qatar #fifa #fifaworldcup #fifaworldcup2022 #fifaworldcupqatar2022 #footballstadium #shipping #sustainability #recycling #sustainable

Sponsorships in football – fan loyalty data facts

?Appeal of sports sponsorship, especially in football, has been consistently growing which has seen many more brands open to it.

?Even in an era of endless distractions, viewers are paying attention to sports sponsorships.

?As per a Nielsen study:

?67% of football fans think brands are more appealing when they participate in sports sponsorships.

?56% of football fans are likely to inform themselves about brands that sponsor sporting events

?59% of football fans would pick a sponsor’s product over a rival’s if price and quality were the same

?Sports marketing cannot be neglected in this day and age

#sports #sportsbiz #sportsbusiness #sportsmarketing #sportssponsorship #sponsorship #marketing #brands #fans #fanloyalty #football #footballbusiness

Economics behind the FIFA World Cup Qatar 2022

Economics behind the FIFA World Cup:

⚽️FIFA managed to sell out all sponsorship packages for the FIFA World Cup Qatar 2022

?FIFA onboards seven FIFA Partners and seven FIFA World Cup global sponsors, while there are regional supporters as well in each of FIFA’s five regions – Europe, Asia-Pacific, MENA, North America and South America., which have also been contracted for the FIFA World Cup Qatar 2022

?As a result of the four years of commercial agreements related to the Qatar 2022 World Cup, FIFA saw record revenues of $7.5 billion

?The four-year (2019-22) income linked to the 2022 World Cup is $1 billion more than the previous commercial cycle linked to the 2018 World Cup in Russia

⚽️?The revenue is made up from 5 key components- Media Rights (56%), Sponsorship (29%), Hospitality rights and ticket sales, licensing rights and other revenue and income amount

?FIFA’s cash reserves will increase despite the COVID-19 outbreak to nearly $2.5 billion

?Thanks to a new financial plan for women’s soccer and the expanded 2026 World, revenues are anticipated to surpass the $10 billion mark over the next four years.

#sports #sportsbiz #sportsbusiness #sportssponsorship #sportsmarketing #partnerships #revenue #commercial #hospitality #ticket #sales #media #qatar #fifa #fifaworldcup #fifaworldcupqatar2022 #economics

#NotWomensFootball campaign

⚽️#NotWomensFootball -A powerful campaign from Volkswagen AG, amplifying the voice of equality for women.

?The campaign highlights that both men and women play football equally and intends to dispel the myths surrounding women’s football.

?Using the hashtag #NotWomensJuggling, the campaign will encourage female users to showcase their juggling prowess on social media.

?A series of polls dispelling stereotypes regarding women’s football, such as rule changes or smaller fields, will also be included in the content.

?We feel the campaign has the potential to have a high impact in the Middle East region. We would be looking to create similar, high impact campaigns as we continue to work with rights holders and brands in the region.

What are your thoughts on the campaign?

#sports #sportsbiz #sportsbusiness #football #womenempowerment #equality #content #socialmedia #campaign #sportsmarketing #sportspartnership #middleeast

NIKE transition to to Web3

?Nike is a great example of how a brand can plan transition to Web3.

?In December 2021, Nike acquired RTFKT for a sum thought to be in excess of $1 billion. RTFKT was founded in 2020, started out creating virtual footwear and clothing.

?Nike utilised their expertise to launch a range of digital collectibles, and has already made $185 million off of NFTs from primary and secondary market.

?Nike Inc. is now opening an online store and trading platform for virtual sneakers with the metaverse in mind.

?.SWOOSH is a web3-enabled platform that champions athletes and serves the future of sport by creating a new, inclusive digital community and experience and a home for Nike virtual creations.

?.SWOOSH will allow Nike Members to learn about, collect and eventually help co-create virtual creations, which are typically interactive digital objects such as virtual shoes or jerseys.

#sports #sportsbiz #sportsbusiness #community #digital #experience #community #web3 #digitalcollectibles #brand #future #metaverse #merchandising #virtualmerchandise #sneakers

Sports business growth in ME region

Dubai Sports Council recently announced that the sports sector’s contribution to Dubai’s economy exceeded Dhs9 billion in 2021.

?  Contribution of sports to UAE’s GDP rose to 2.3%. ?  The sector supports the creation of 105,000 job opportunities, accounting for 3.8% of the total employment in Dubai. ?  Strong government support, push for active lifestyle, and commercial maturity have enabled the emirate to consolidate its position as the world’s preferred hub for sports. ?  Incidentally, Middle East is seeing rapid growth in sports with the region aggressively pushing for the sector, and is expected to be among the fastest growing sports markets.

We, at WinsUnited are incredibly excited to start our journey in the region and are passionate about delivering your next success story!

#success #sportsbusiness #uae #sports #middleeast #sportsbiz #jobopportunities #markets #dubai #economy

Image source: Arabian Business

Sports marketing campaign – Swiss telecom Sunrise GMBH – Roger Federer

?One of the best sports marketing campaigns lately

? The Swiss telephone operator Sunrise GmbH paid tribute to its ambassador Roger Federer… by temporarily renaming its network!

How brilliant is this!!

#sports #sportsbiz #sportsbusiness #sportsmarketing #campaign #marketing #rogerfederer #network #brand #switzerland #marketing #brandambassador #brandcampaign #sponsorship #sportssponsorship #sunrise

NFL – The world’s most profitable sports league

?The NFL is the world’s most profitable sports league, bringing in an expected $20 billion in revenue this year alone.

?But tackle football participation is on a decline of over 40% over the past few years.

?The physical style of play is attractive but has its consequences. Over 300 NFL players have been diagnosed with Chronic Traumatic Encephalopathy (CET) and the league have had to pay nearly $1 billion in concussion settlements.

? So how is the NFL tackling this? ?? The answer is flag football. Flag football is a variant of American football where, instead of tackling players to the ground, the defensive team must remove a flag or flag belt from the ball carrier to end a down ??The NFL is now investing millions in flag football each year. – It is less physical and safer – It is easier to play – It is cheaper – It has more chances of going global

? NFL is slowly pushing for an Olympic charter with flag football as they intend to reach 50mn international fans.

What do you make of this move?

Source: Huddle Up

#sports #sportsbiz #sportsbusiness #football #americanfootball #flagfootball #investing #future #fans #commercial

FPL continues to grow

?Popular fantasy game- Fantasy Premier League (FPL) has grown to 10.7m users this season, up 1.6m over the 2021/22 season (+18%).

?The previous record growth was seen in 2019/20, of 1.3m additional users vs. the prior season. (Source: Tifosy Capital & Advisory)

⚽️FPL has proved to be one of the best fan engagement tools for The Premier League. ?It gets people hooked on to even the most boring games. ?It gets people talking about the games ?It has led to multiple content creators ?Engages fans throughout the week as they consume FPL content and talk about the league across social media channels ?Sports fans love to compete. FPL mini leagues and contests make the game even more fun

?It has also opened another avenue for the league to engage commercial partners (existing league partners or platform specific).

#sports #sportsbiz #sportsbusiness #fantasysports #fantasygaming #fantasyfootball #fantasypremierleague #premierleague #content #fans #fanengagement #engagement #commercial #growth #socialmedia

“Trust in advertising” study

?Nielsen conducted a “Trust in advertising study” and it found that while people trust recommendations from people they know more than any other influence factor (89%), brand sponsorships in sports are the next highest (81%).

?Athlete influencers are not too far behind either as globally, 71% of consumers either completely or somewhat trust ads and opinions from influencers about brands and products, which is notably higher than channels like online banners, mobile ads, search engine ads and
SMS messages.

?If sports isn’t in your marketing mix yet, as, you are behind in the race already.

#sports #sportsbiz #sportsbusiness #sportsmarketing #marketing #brand #branding #advertising #influencers #influencermarketing #sportssponsorship #sponsorship #people Nielsen

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