To top

Sponsorships in football – fan loyalty data facts

Skip

Sponsorships in football – fan loyalty data facts

?Appeal of sports sponsorship, especially in football, has been consistently growing which has seen many more brands open to it.

?Even in an era of endless distractions, viewers are paying attention to sports sponsorships.

?As per a Nielsen study:

?67% of football fans think brands are more appealing when they participate in sports sponsorships.

?56% of football fans are likely to inform themselves about brands that sponsor sporting events

?59% of football fans would pick a sponsor’s product over a rival’s if price and quality were the same

?Sports marketing cannot be neglected in this day and age

#sports #sportsbiz #sportsbusiness #sportsmarketing #sportssponsorship #sponsorship #marketing #brands #fans #fanloyalty #football #footballbusiness

Economics behind the FIFA World Cup Qatar 2022

Economics behind the FIFA World Cup:

⚽️FIFA managed to sell out all sponsorship packages for the FIFA World Cup Qatar 2022

?FIFA onboards seven FIFA Partners and seven FIFA World Cup global sponsors, while there are regional supporters as well in each of FIFA’s five regions – Europe, Asia-Pacific, MENA, North America and South America., which have also been contracted for the FIFA World Cup Qatar 2022

?As a result of the four years of commercial agreements related to the Qatar 2022 World Cup, FIFA saw record revenues of $7.5 billion

?The four-year (2019-22) income linked to the 2022 World Cup is $1 billion more than the previous commercial cycle linked to the 2018 World Cup in Russia

⚽️?The revenue is made up from 5 key components- Media Rights (56%), Sponsorship (29%), Hospitality rights and ticket sales, licensing rights and other revenue and income amount

?FIFA’s cash reserves will increase despite the COVID-19 outbreak to nearly $2.5 billion

?Thanks to a new financial plan for women’s soccer and the expanded 2026 World, revenues are anticipated to surpass the $10 billion mark over the next four years.

#sports #sportsbiz #sportsbusiness #sportssponsorship #sportsmarketing #partnerships #revenue #commercial #hospitality #ticket #sales #media #qatar #fifa #fifaworldcup #fifaworldcupqatar2022 #economics

Sports business growth in ME region

Dubai Sports Council recently announced that the sports sector’s contribution to Dubai’s economy exceeded Dhs9 billion in 2021.

?  Contribution of sports to UAE’s GDP rose to 2.3%. ?  The sector supports the creation of 105,000 job opportunities, accounting for 3.8% of the total employment in Dubai. ?  Strong government support, push for active lifestyle, and commercial maturity have enabled the emirate to consolidate its position as the world’s preferred hub for sports. ?  Incidentally, Middle East is seeing rapid growth in sports with the region aggressively pushing for the sector, and is expected to be among the fastest growing sports markets.

We, at WinsUnited are incredibly excited to start our journey in the region and are passionate about delivering your next success story!

#success #sportsbusiness #uae #sports #middleeast #sportsbiz #jobopportunities #markets #dubai #economy

Image source: Arabian Business

Sports marketing campaign – Swiss telecom Sunrise GMBH – Roger Federer

?One of the best sports marketing campaigns lately

? The Swiss telephone operator Sunrise GmbH paid tribute to its ambassador Roger Federer… by temporarily renaming its network!

How brilliant is this!!

#sports #sportsbiz #sportsbusiness #sportsmarketing #campaign #marketing #rogerfederer #network #brand #switzerland #marketing #brandambassador #brandcampaign #sponsorship #sportssponsorship #sunrise

“Trust in advertising” study

?Nielsen conducted a “Trust in advertising study” and it found that while people trust recommendations from people they know more than any other influence factor (89%), brand sponsorships in sports are the next highest (81%).

?Athlete influencers are not too far behind either as globally, 71% of consumers either completely or somewhat trust ads and opinions from influencers about brands and products, which is notably higher than channels like online banners, mobile ads, search engine ads and
SMS messages.

?If sports isn’t in your marketing mix yet, as, you are behind in the race already.

#sports #sportsbiz #sportsbusiness #sportsmarketing #marketing #brand #branding #advertising #influencers #influencermarketing #sportssponsorship #sponsorship #people Nielsen

Meta partnership with International Cricket Council (ICC)

? Meta announced its partnership with the International Cricket Council (ICC) to show users the best moments from the ICC T20 World Cup Australia on Reels.

?Fans will be able to access match highlights and in-play clips as well as engage and create Reels with exclusive augmented reality (AR) effects and a fan anthem to support their favourite teams.

?Short form video content has been a big hit. The proliferation of content across platforms has also sparked increased consumption of
additional sports content—both related to and not related to live matches

?As per a Nielsen report, the demand for content related to a live event (match announcements, highlights, recap videos, etc.) is almost as high as it is for digitally delivered events themselves.

?Non-live sports content has the power to attract new audiences to sports as well, particularly for Gen Z and platform like TikTok has done a great job with it, associating with a number of different sports properties across sports.

#sports #sportsbiz #sportsbusiness #content #reels #highlights #event #augmentedreality #fans #fanengagement #socialmedia Meta #video

Social media strategy

? When putting together a social media strategy, it is crucial for leagues, teams, brands, and athletes to know whom they are targeting with what piece of content, and what’s the right platform for it.

?⚽️Data comes in handy here! As per a report on football fans by, Instagram is the #1 social platform for 16-24s, while Facebook still leads the way for all other age groups.
TikTok‘s numbers are growing, probably due to its numerous partnerships with leading football tournaments , but is still lagging, though it is fairly consistent across age groups.

#sports #sportsbiz #sportsbusiness #football #footballfans #fans #socialmedia #data #strategy #socialmedi #instagram #facebook #tiktok #content #partnerships

Purpose-driven marketing

?Fans expect brands to take initiative and showcase progress. Fans value sponsors who support social causes they support.

?A Nielsen study suggested, despite the increased focus on societal issues around the world, only 9% of people strongly agree that the measures big brands are taking around pertinent issues are improving the connection between brands and fans

?Studies suggest purpose-driven campaigns could help bolster short-term sales by 50%. In the longer term, purpose-driven campaigns can deliver a 1.2x-3x growth in sales.

?This is a massive opportunity being missed by brands! We are happy to connect with brands exploring the route.

#sports #sportsbiz #sportsbusiness #sportsmarketing #sportssponsorship #sponsorship #brands #opportunity #causes #fans #affinity #sales

Visa and Crypto.com collaboration for FIFA WC

?Interesting case of 2 brands collaborating to activate their sponsorships.

?Visa and Crypto.com have joined hands ahead of the FIFA World Cup Qatar 2022 to bring NFT art to the tournament.

?Visa Masters of Movement auction on Crypto.com features NFTs inspired by iconic goals scored by five legendary footballers, with all auction proceeds benefitting UK charity Street Child United

?Fans can create their own personalized digital art on a digital pitch at FIFA Fan Festival™ in Doha, Qatar

#sports #sportsbiz #sportsbusiness #sportssponsorship #sponsorship #partnership #nft #fifa #fifaworldcupqatar2022 #activation #brand #sportsmarketing #marketing #fans #fan

Logo CTA

Elevate your sports business
with our range of services.

Find the perfect players, secure lucrative partnerships, organise unforgettable tournaments, amplify your brand with football legends, and optimise your club's operations with our strategic guidance.

CONTACT US TODAY