?Nike is a great example of how a brand can plan transition to Web3.

?In December 2021, Nike acquired RTFKT for a sum thought to be in excess of $1 billion. RTFKT was founded in 2020, started out creating virtual footwear and clothing.

?Nike utilised their expertise to launch a range of digital collectibles, and has already made $185 million off of NFTs from primary and secondary market.

?Nike Inc. is now opening an online store and trading platform for virtual sneakers with the metaverse in mind.

?.SWOOSH is a web3-enabled platform that champions athletes and serves the future of sport by creating a new, inclusive digital community and experience and a home for Nike virtual creations.

?.SWOOSH will allow Nike Members to learn about, collect and eventually help co-create virtual creations, which are typically interactive digital objects such as virtual shoes or jerseys.

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