⚽️#NotWomensFootball -A powerful campaign from Volkswagen AG, amplifying the voice of equality for women.

?The campaign highlights that both men and women play football equally and intends to dispel the myths surrounding women’s football.

?Using the hashtag #NotWomensJuggling, the campaign will encourage female users to showcase their juggling prowess on social media.

?A series of polls dispelling stereotypes regarding women’s football, such as rule changes or smaller fields, will also be included in the content.

?We feel the campaign has the potential to have a high impact in the Middle East region. We would be looking to create similar, high impact campaigns as we continue to work with rights holders and brands in the region.

What are your thoughts on the campaign?

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