? When putting together a social media strategy, it is crucial for leagues, teams, brands, and athletes to know whom they are targeting with what piece of content, and what’s the right platform for it.

?⚽️Data comes in handy here! As per a report on football fans by, Instagram is the #1 social platform for 16-24s, while Facebook still leads the way for all other age groups.
TikTok‘s numbers are growing, probably due to its numerous partnerships with leading football tournaments , but is still lagging, though it is fairly consistent across age groups.

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