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Lionel Messi to invest in Sports, Media and Technology globally

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Tag: Sports business

Lionel Messi to invest in Sports, Media and Technology globally

Posted on by domagoj@winsunited

?Top athletes turning into investors is a trend now, and rightly so.
Sports careers are small and the millions that they earn as salaries and sponsorship money need to be put to use to secure the future.

?By investing early in their careers they can lay the foundation for their future interests. Investing in tech or brands is much more exciting than buying second homes, cars or art for a rising number of players.

?The latest in the list is Lionel Messi, who is creating a holding company to invest in sports, media and technology globally.

#sports #sportsbiz #sportsbusiness #investment #tech #future #investing #money #careers #sportstech #technology

Meta partnership with International Cricket Council (ICC)

Posted on by domagoj@winsunited

? Meta announced its partnership with the International Cricket Council (ICC) to show users the best moments from the ICC T20 World Cup Australia on Reels.

?Fans will be able to access match highlights and in-play clips as well as engage and create Reels with exclusive augmented reality (AR) effects and a fan anthem to support their favourite teams.

?Short form video content has been a big hit. The proliferation of content across platforms has also sparked increased consumption of
additional sports content—both related to and not related to live matches

?As per a Nielsen report, the demand for content related to a live event (match announcements, highlights, recap videos, etc.) is almost as high as it is for digitally delivered events themselves.

?Non-live sports content has the power to attract new audiences to sports as well, particularly for Gen Z and platform like TikTok has done a great job with it, associating with a number of different sports properties across sports.

#sports #sportsbiz #sportsbusiness #content #reels #highlights #event #augmentedreality #fans #fanengagement #socialmedia Meta #video

Social media strategy

Posted on by domagoj@winsunited

? When putting together a social media strategy, it is crucial for leagues, teams, brands, and athletes to know whom they are targeting with what piece of content, and what’s the right platform for it.

?⚽️Data comes in handy here! As per a report on football fans by, Instagram is the #1 social platform for 16-24s, while Facebook still leads the way for all other age groups.
TikTok‘s numbers are growing, probably due to its numerous partnerships with leading football tournaments , but is still lagging, though it is fairly consistent across age groups.

#sports #sportsbiz #sportsbusiness #football #footballfans #fans #socialmedia #data #strategy #socialmedi #instagram #facebook #tiktok #content #partnerships

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