⚽️Fenway Sports Group (FSG) has put Liverpool Football Club up for sale. FSG has looked at opportunities in the past as well but decided against moving forward with them.
?Goldman Sachs and Morgan Stanley will assist with the process.
?FSG paid £300 million ($476 million) to buy Liverpool from George Gillett and Tom Hicks in 2010.
?In 2021, an 11% stake was sold by FSG to RedBird Capital Partners for $750m. The Group was expected to buy Liverpool but their recent acquisition of AC Milan seems to have put the deal off. The equity firm also invested in IPL team Rajasthan Royals.
?Liverpool has always been a strong brand and with success on the field in the last decade, the brand value has only grown. LFC had the most significant growth in brand value among The Premier League’s “big six” teams in 2022.
?The team’s brand value grew 19% from $1.143 billion in 2021 to $1.365 billion in 2022. That growth put it ahead of second-placed Manchester City Football Club (8.45%) and third-placed Arsenal F.C (7.45%).
?The ‘Financial Forecast 2022’ predicts that Liverpool will finally overtake Manchester United in terms of revenue, forecasting record turnover of £602m for the club and a predicted pre-tax profit of £76m.
?Analysts speculate that Liverpool could be valued at as much as $7bn, however, sources suggest anything in the region of $5bn would prompt the sale.
?Recently, Chelsea Football Club was sold for £2.5bn ($4.25bn) in the summer
?“They are one of the big legacy clubs in the most popular and commercially successful league in the world, an opportunity like this doesn’t come up very often”
?“In terms of Premier League clubs if you are looking at the size of the fanbase then Liverpool would be up there with Man United as the two biggest in the business. They are a long way ahead of everyone else. Purely from the point of view of the attention economy and global fanbase to tap into to monetise, Liverpool is one of the biggest brands in football.”
?Some names being thrown in the mix are that of Sir Jim Ratcliffe and Dubai Investment Group. More names are expected to emerge and there seems to be keen interest in the team.
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